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A segment is a query that resolves to a set of users. Membership is recalculated continuously. You do not maintain it by hand.

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What you can segment on

Spotzee rules operate over two groups:
  • User attributes: any standard or custom field on a user, including nested data.* fields (data.plan, data.lifetime_value, etc.).
  • Events: any tracked event, optionally combined with a frequency window.
Anything you want to segment on must be one of the two. Sync external state into data.* if you need it as a filter input.

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Operators by field type

Each rule node has a typed comparison. Operators are scoped to the rule type. shopify_purchase rules are available when the Shopify integration is connected on Professional and Enterprise plans.

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Event frequency

Event rules express “happened how often, when” via an optional frequency block:
  • count: how many times the event occurred, with a comparison operator (=, <, <=, >, >=).
  • period: the window the count applies to. Either a rolling window (unit: hour | minute | day | week | month | year, value: N) or a fixed range (start_date, optional end_date).
Use the rolling window for “in the last 30 days”-style rules. Use the fixed range for “between Black Friday and Cyber Monday”-style cohorts.

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Build a segment

1

Pick a base

Start from all users or from another segment.
2

Add filters

Combine conditions with AND / OR. Group conditions with parentheses for complex logic.
3

Preview

The segment editor shows live count and a sample of matched users.
4

Save and use

Reference the segment from any journey entrance, campaign audience, or send step.

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Common patterns

  • Engaged in last 30 days: email_opened or email_clicked event with frequency count >= 1, rolling 30-day window.
  • At-risk: email_opened last occurrence > 60 days ago AND data.lifetime_value > 500.
  • High-intent: page_viewed with data.path = "/pricing", frequency count >= 1 over rolling 7 days, AND data.is_customer = false.
  • Renewal due (financial-services attribute): data.policy_renewal_date within the next 30 days.

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Reference

Segments are exposed as dynamic Lists in the API:

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Next

Build a journey

Use a segment as the audience.

Send events from your backend

Get behavioural data into Spotzee so segments can react to it.