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A journey is a graph of steps that users move through. Use journeys for onboarding sequences, abandonment recovery, renewal reminders, lifecycle re-engagement, and any multi-step automation. Users enter at an entrance node and progress until they hit an exit or the graph ends.

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How users enter

An entrance node has one of three modes:
  • event: a user enters when a tracked event occurs (e.g. purchase_made, form_submitted).
  • schedule: the journey runs on a recurring schedule against a segment.
  • none: entries come from the API or another journey, not from a trigger condition.
A journey can have multiple entrance nodes for the same flow (e.g. one entrance per signup source).

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Control repeat entries

Schedule frequency controls when the entrance checks its segment. Use Multiple Entries to control repeat entry. With Multiple Entries off, the same contact record can enter each entrance only once, even if the contact completes the journey and the schedule checks the segment again on a later day. Turn it on to allow re-entry after a run ends. To allow a contact to enter that entrance while an earlier run is still active, turn on Simultaneous Entries, which appears only when Multiple Entries is on. Changing the schedule preserves both entry settings.

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Set schedule dates and times

Schedule dates and times follow the project’s timezone. Choose On Date for a run that happens once, or set a Start Date for a recurring schedule. Recurring schedules accept hours from 0 to 23. Use 0 for midnight. Choosing an End Date includes the whole final day, so a run at the selected hour can still occur on that date.

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Step types

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Build a journey

1

Pick an entrance

Choose event for behaviour-driven journeys, schedule for recurring sweeps, or none for journeys triggered from the API or another journey.
2

Add an action step

Select a campaign with the channel and template you want. The template can pull user attributes and event data via merge tags.
3

Add branching where needed

Use gate to send different content to different cohorts. Use experiment to test variants.
4

Add delays and exits

Pace the journey with delay steps and remove ineligible users with exit.
5

Activate

Toggle to live. Spotzee starts evaluating entrances immediately.

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Reference

The journey object contract is documented in the API:

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Next

Smart segments

Audiences journeys can target.

Trigger a journey

Drop a user in from your backend.