Financial Data That Triggers Campaigns Automatically
You pull a list from your credit bureau, upload it into your marketing platform, build a campaign around it, and by launch day the data is already stale. That's how most platforms work. Static imports, manual uploads, and a prayer that nothing changed overnight. Opportunities vanish before anyone clicks send.
Spotzee connects directly to Red Flag Alert, Creditsafe, Companies House, and Experian. Credit score shifts, CCJ filings, growth signals, policy renewals: they all flow straight into your automation workflows and fire campaigns on their own. No middleware. No CSV uploads. No other platform does this.
Built for your needs
Features that drive results
Credit Decline Triggers
Spotzee monitors credit scores through Red Flag Alert and Creditsafe continuously. When a company's rating drops below your threshold, an outreach campaign fires automatically. You reach businesses right when they're most likely to need factoring, asset-based lending, or working capital.
Growth Signal Triggers
Spot companies on the rise before your competitors notice them. Revenue growth, headcount jumps, new director appointments, improved credit ratings: each one triggers a tailored campaign. You can cross-sell expanded facilities or premium products to businesses while they scale.
Insurance Renewal Triggers
Policy expiry dates feed into multi-touch renewal journeys launched at the right intervals. Brokers running automated renewals typically see retention climb from around 74% to above 90%. Every policyholder hears from you at the right moment, not just the ones someone remembered to chase.
Consumer Credit Triggers
Act on individual credit events as they happen. Mortgage completions, credit score improvements, life-stage changes: they all become campaign triggers. You deliver pre-approved offers at the exact moment a consumer is most receptive, with full FCA and GDPR compliance baked in.
Company Lifecycle Triggers
Incorporations, dissolutions, director changes, registered address moves: all pulled straight from the Companies House API in real time. A new company formation becomes a prospecting opportunity. A director appointment tells you there's a fresh decision-maker worth an introduction.
Red Flag Alert Integration
A direct connection to Red Flag Alert puts financial health scores, CCJ data, and risk indicators for over 6 million UK businesses at your fingertips. Data feeds straight into your segments and journey triggers. No middleware, no manual exports, no waiting for someone to pull a report.
Creditsafe Integration
Tap into Creditsafe's global credit data, covering 365 million companies across 160 countries. International credit scores, payment behaviour, and financial filings all become triggers for cross-border campaigns. If you market across borders, the data follows your outreach automatically.
Companies House API
Registration data, filing history, director appointments, and persons with significant control: all pulled directly from Companies House. Layer this on top of credit data to build rich company profiles that make your outreach far more targeted and relevant than a bought list ever could.
Experian TriggersComing Soon
Experian consumer credit triggers will bring data enrichment down to the individual level. Credit score changes, new credit applications, and affordability shifts will all power compliant pre-approved offer campaigns for consumer lending and insurance products.
How teams use Spotzee
Common use cases
Commercial Finance Leads
A company's credit score drops below your threshold. Spotzee picks up the change through Red Flag Alert, enriches the profile with Companies House data, and fires a factoring or ABL outreach sequence. By the time your team sees the lead, it comes with full financial context. Competitors won't spot the opportunity for weeks.
Insurance Renewal Campaigns
Sixty days before a policy expires, Spotzee kicks off an automated renewal journey with multiple touchpoints. The policyholder gets a personalised reminder, then a benefits summary, then a one-click renewal option. Brokers running this approach have pushed retention from 74% to 91%. No more chasing renewals on a spreadsheet.
Banking Product Cross-Sell
Creditsafe flags a business with improving revenue and credit scores. Spotzee fires a cross-sell campaign for expanded overdraft facilities, commercial mortgages, or trade finance products. Growth signals turn into qualified opportunities and get routed to the right relationship manager, all without anyone lifting a finger.
Consumer Lending Campaigns
Experian credit events flag consumers whose circumstances have shifted: better credit scores, mortgage completions, new affordability headroom. Spotzee triggers compliant pre-approved offer campaigns timed to the moment someone is most likely to act. Every communication meets FCA and GDPR requirements out of the box.
Common questions
Frequently asked questions
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