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8 essential free email marketing rules

According to a report by McKinsey, emails are more than 40 times better than Twitter and Facebook for acquiring customers. And, if you’re ignoring this marketing tool, it’s high time you get back to your bandwagon. Furthermore, if you’re planning to get started with free email marketing, here are 8 …


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Email anatomy from header to footer

Diving headlong into the world of email marketing creative is tough if you don’t have all the lingo down. Here’s a handy cheat sheet for those who are still polishing their grasp on the glossaries, and a brush up on definitions and best practices for those who already know their stuff: 1. The …


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3 simple ways of saying 'Thank You' to reach the inbox

For email marketers, saying a simple ‘Thank You’ can do wonders to your strategy as it can increase sales and customer loyalty. According to a survey, ‘Thank You’ messages receive twice the open rate and click-through rate than the normal messages. Furthermore, emails generate 13 times more revenue …


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5 reasons why you need an email newsletter template

Do you regularly send newsletters to the customers? Not only has the email newsletter stood the test of time, but it has proven to be a fruitful email tool. But, even after the success of newsletter, many businesses are hesitant to use it. Sending informative and creative messages to the readers is …


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3 ways poor data integrity can hurt your company

…wrong data results in a bouquet of ISP related issues such as low deliverability rate, high bounce rate and chances of getting blacklisted by the ISP permanently. Whether the malicious data have made its way because of the mistake of the customers or the data entry expert, your email …


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Free email validation API

A number of customers have requested free email validation API credits. At first, we thought it was a great idea until we saw some abusers. They always spoil the game. Anyway, we just weren’t going to invest our time to stop these abusers and instead focus on making our email validation …


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Email reputation and why is it important?

Without winning the trust of both the subscribers and ISPs, you can never become successful. In short, trust = good reputation = success. Marketers who want to reach new heights in email marketing should focus on improving email reputation. Having a good reputation makes your brand a trusted sender …


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The rise of B2B white label email marketing software

As the digital era continues to unfold, email marketing is changing at a rapid speed. And, the realm of B2B marketing is no different. There is no point wasting your time to create fancy email templates because customers want to receive valuable content, which adds value to their everyday life. …


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This valentine's day woo your subscribers

Valentine’s day is almost round the corner, which means that shoppers are searching for the perfect gift for their special person. As a marketer, don’t forgo email newsletter service during the romantic season because it can take your campaign miles. Therefore, make the most romantic season by …


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How can colors boost your email engagement?

Color is one email marketing tactic, which creates a positive brand experience. And, with customers deciding within 0.05 seconds, marketers need to use the time-period wisely. Today, with growing competition in the market, marketers find it hard to win the trust of the subscribers. But, by using the …


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Commit these 4 mistakes and see a dip in the readers

Even years back, the building blocks of a successful email campaign was an email list because unknowingly you have invested in the list. The wisdom still holds true despite the emergence of countless social media platforms. Unfortunately, a number of marketers mess completely with their email …


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Email marketing and feedback – two sides of the same coin

Complains are the most hated thing-especially when it is regarding the email marketing campaign of your company. Within a fraction of seconds your newsletter can go in the spam items and spoil your reputation. Each mail that is marked spammed is equivalent to one customer lost. Even the mail …


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