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8 essential free email marketing rules

According to a report by McKinsey, emails are more than 40 times better than Twitter and Facebook for acquiring customers. And, if you’re ignoring this marketing …

Email anatomy from header to footer

1. The Preheader These small and subdued text blurbs at the top of your emails are getting more play these days. Particularly as more folks browse their inboxes from …

3 simple ways of saying Thank You to reach the inbox

For email marketers, saying a simple ‘Thank You’ can do wonders to your strategy as it can increase sales and customer loyalty. According to a survey, ‘Thank You’ …

5 reasons why you need an email newsletter template

Do you regularly send newsletters to the customers? Not only has the email newsletter stood the test of time, but it has proven to be a fruitful email tool. But, …

3 ways poor data integrity can hurt your company

Data collection is one of the pre-requisite of a successful email marketing campaign because without data email is zero. Data also possesses the biggest threat to …

Free email validation API

A number of customers have requested free email validation API credits. At first, we thought it was a great idea until we saw some abusers. They always spoil the …

Email reputation and why is it important

The foundation of good reputation is trust and it takes a lot of time to build trust. Email is slightly different because you need to win the trust of both …

The rise of B2B white label email marketing software

As the digital era continues to unfold, email marketing is changing at a rapid speed. And, the realm of B2B marketing is no different. There is no point wasting your …

This valentines day woo your subscribers

Valentine’s day is almost round the corner, which means that shoppers are searching for the perfect gift for their special person. As a marketer, don’t forgo email …