When browsing through the reports on our email marketing software…you must have noticed that it separates out the soft bounces from hard bounces. Many of the new email marketers seem to know very little or nothing about soft bounces and hard bounces. So this blog post tries to explain it …
Your email will not be read until they are opened by the customers because they are the gatekeepers for the marketing campaign. And, a majority of the customers today open only those email whose subject line interests them. The email marketing campaign will accelerate and touch new heights if you …
The birds outside are chirping and the days are getting longer, which officially means that it’s time to get welcome the spring season. While spring season is a time to freshen up your home, it’s time to bring vibrancy in the email marketing campaigns as well. Sending the same newsletters to the …
Landing pages are pages that are specifically tailored to convince your customers of buying your product/service. Its used in conjunction with your PPC campaigns, banner advertising, email campaigns, social media pages and others. So how should you prepare these landing pages.Here are some …
If you want your email marketing campaigns to succeed…just test it against these 7 points below. If you have problems with performance of your email campaigns…then this is a good guide to continue reading and see on how you can improve. 1) The Subject Line - I think we made a post about this …
Look for loopholes in the email strategy and tweak changes in your marketing campaign. Focus on testing every email before sending it to the customers. It will help you increase the number of actual customers on your marketing list. Focus on cleaning the list using email validation to reach the …
For subscribers to scan your email, they need to open them first. If the emails fail to catch the interest, your messages reach the spam folder. In both cases, your marketing campaign is affected. Grabbing the attention of the customers and piquing their interest is not as easy because their inbox …
Email re-engagement is an art and many marketers are unable to grasp these strategies to reach the target audience. Connecting with inactive customers is an essential tool for any email marketing campaign. You need to win back the trust of your readers by sending informative and relevant content to …
Customers often get distracted by this process and end-up finishing the sign-up flow even though you do not want to use the product. Services such as confirmation messages undoubtedly increase the accuracy of customer data, but rarely result in any conversion on. Is your company still stuck up with …
…number of active people in your email list, the more ROI it will drive over the coming time…necessity of a sparkling clean email list. However, not everyone on your list will receive your messages enthusiastically. You need to segregate these customer and re-ignite the spark by …
People use our email marketing software because they want assurance that we’ll be able to deliver their emails to their customer’s inboxes. This continues to remain as our priority and we do boast in high email deliverability rates. But no matter how many optimisations, softwares and processes we …
A customer fears the unknown and hesitates to make purchases even after knowing that the product or service you are offering will actually solve their problem. The fear of the unknown is one of the primary reasons why your signups are low. The reasons for not buying a product can be plenty, but all …