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Difference between hard bounce and soft bounce

When browsing through the reports on our email marketing software…you must have noticed that it separates out the soft bounces from hard bounces. Many of the new …

Spark interest with email subject line

Your email will not be read until they are opened by the customers because they are the gatekeepers for the marketing campaign. And, a majority of the customers …

Welcoming the spring season with email marketing

The birds outside are chirping and the days are getting longer, which officially means that it’s time to get welcome the spring season. While spring season is a time …

Landing page tips for your email marketing campaign

Landing pages are pages that are specifically tailored to convince your customers of buying your product/service. Its used in conjunction with your PPC campaigns, …

7 email marketing tests for successful campaign

If you want your email marketing campaigns to succeed…just test it against these 7 points below. If you have problems with performance of your email campaigns…then …

Solving 3 common email list problems

While each business is completely different from the other, the basic business challenges continue to remain the same. Today, email marketing is the leading way to …

6 ways to increase the open rate of your email campaign

For subscribers to scan your email, they need to open them first. If the emails fail to catch the interest, your messages reach the spam folder. In both cases, your …

How B2B Marketers will benefit from email validation

According to 70% of marketers, email form the core business of their email marketing campaign. And, if email marketing is such an essential part of the marketing …

4 ways of increasing sales with real-time email validation software

Many web applications across the interest frustrate a consumer by asking them to re-enter their email addresses again and again. Some applications may even stop you …