Analytics and Reporting

Comprehensive Reporting

Unlike traditional methods of marketing, email marketing allows you to track how your campaign is doing. Statistics like how many people opened your email, how many times they have opened your email, what they clicked, and how many times they clicked on that link are some of the statistics readily made available for you to use. Every email campaign that you send, Spotzee allows you to review their reports, monitor the subscriber growth, the various trends, and more right from your dashboard.

Send emails and gather reporting data

✅ Opens overview

Monitor how many people opened your email campaign displayed through the use of interactive graphs. It gives you a broad picture that your marketing team would love.

✅ Interactions overview

Interactions overview condenses the data revealing who clicked on the link within your email campaign, how many times they clicked, click trend and much more.

✅ Bounced and Unsubscribed

See which email addresses have bounced and why they have bounced. We’ll automatically determine whether its good to retry or best to avoid sending to those bad emails.

✅ Location data

Allows you to see where in the world your subscribers are located and track their engagement by the country they live in. You can use this to adjust your segments and content.

Interaction data

Interactions are crucial to monitor because they tell you what worked and what didn’t. Most businesses monitor the number of opens but fail to see other data such as the click rate, the trend of your subscribers in the list, their interest, their conversion into customers and more. Spotzee allows you to see engagement based on their location and what subscribers are interested in. These interactions help predict your customer behaviour and understand them better. Understanding them better always helps in personalising campaigns accordingly.

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Real-time performance data

Real-time Performance was one the key features we focused on. It puts a huge load on our servers but we made it a reality. We want to bring our customers the most up-to-date data as it comes in. All of our statistics from the number of opens to the number of clicks are in real-time. You get real-time updates which lets you to make real-time decisions for your business. It also helps in sending an effective A/B testing campaign. You can also create marketing automation that reflects the choices of your subscribers.

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Regional data

Regional data is crucial for businesses serving the global markets. Each market is very different to the other and having location data improves your chances of target markets based on their location. A good example is when you want to offer special discount to subscribers near a specific store while keeping the price same for all other stores. You can use the regional data to drill down, form segments, and send emails to those segments. This enables you to target your customers by adjusting your content based on their engagements in these regions.

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Google Analytics Integration

We offer advanced web analytics integration using Google Analytics. Google Analytics is a free application from Google that allows you to study the behaviour of your website’s visitors. Our Google Analytics integration allows you to view clickstream data passed on from newsletters through to the analytics package and goals you have set within Google Analytics. It also captures overall conversions from a specific email send and summarises the number of total visits across all email campaigns.

Track email campaigns as another traffic source to your website
Determine which products or services grab customers’ attention
Send follow-up campaigns to target people with a tempting new offer
Boost conversion rates by tweaking your purchasing process
Compare email marketing campaign performance to other online advertising efforts

It’s easy to set up and easy to get started! Take advantage of this powerful tool, that will allow you to take you email marketing efforts to a whole new level.

Go beyond opens & clicks

Email Marketing reports are more than opens and clicks. A lot of software makes available data of who is opening your email campaign when they have opened it, where they opened it from and more. While seeing statistics like these is a satisfying feeling, there is more to it than opens. We look into what works and what doesn’t through a variety of techniques, including A/B testing. This enables us to understand why some of your customers have opened your email campaign while others ignored it. We also look into what made them click on a link or turn them into a customer.

Ready for analytics and reporting of your campaign?