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Written by John Arnold, this is one of the simplest books you can find on email marketing. Yes, we are recommending the dummies book. It has everything you need to get started with email marketing. It’s not a book for an experienced digital marketer but for someone who is just learning the trade. It has all the basics covered and it will give you good confidence to then move on to more strategic marketing books.
Susan Gunelius starts off this book with small business owners in mind. It shows the step-by-step basics of building a mailing list and using it to boost your revenue. It also includes ways you can use freebies to incentivize people to sign up to your list, setup conversion tracking to funnel, and drive up your sales. It touches on advanced list segmentation to increase list performance and automation.
The full book’s name is long and what it shows you is in-depth but not overwhelming - Email Persuasion: Captivate and Engage Your Audience, Build Authority, and Generate More Sales With Email Marketing. There is a wealth of knowledge and practical experience bought in by the author and it takes a great approach to do things right. The book helps you with building high-converting email lists.
Matthew Paulson and Elisa Doucette have made it to the #1 Best Seller list on Amazon. At $2.99, its probably the most cost-effective book you can get in this list. It contains strategies used by the authors to grow an email list to 300,000 subscribers. Matthew and Elisa give step-by-step practices to exponentially grow by showcasing proven principles of integrity and wowing your customers.
Chad White proves that if email marketing is done right, it the most powerful marketing tactic available today. Its a must-read book for those who are after clear guidelines, proven frameworks, and procedures that just work. The rules mentioned are timely, relevant, and necessary. Its really well structured with an easy-to-follow template for reviewing and improving your existing program.
Magnus Unemyr comes from being in the software business for 25 years and was a Vice President of sales and marketing for an international software company. The book is mostly about how email marketing fits into the puzzle of digital marketing. He talks about how not having landing pages and a well-optimized website would mean you could do all things right but lose on potential sales.
Anik Singal explains why many email marketing efforts fail and how to make every email campaign a success. He tells of how he went from sending emails that did nothing to become an email marketing magnate with over $100 million in sales. He sold over $200 Million worth of products and taught over 250,000 students all over the world. It’s pretty much a treasure chest of powerful tactics and strategies.
An average business employee spends 13 hours a week reading and responding to emails? Robert W. Bly draws from decades of experience sending millions of emails to give you advice on writing persuasive emails that get subscribers to open, read, and respond. If you are thinking email is dead, this book will make you think again.