Invalid email addresses and the need of email validation
Have you ever wondered about how many email addresses you are acquiring every annually? Some of you might guess the number to be 1000 or 1000, it can be 1 00,000 as well. Have you ever thought about the money you waste on sending emails to invalid addresses? The figure can actually give you a shock. The more number of email addresses you acquire every year, the more money is at stake. Therefore, it is extremely essential that acquired addresses are verified using an email verifier or an email address verifier.
How much of your precious money is at stake?
Let us carry out a calculation to understand the risk involved in using an expired or unhygienic email list. Suppose you acquire 40000 email addresses every year. If the invalid address rate is 3%. No. of invalid email addresses = 40,000 @ 3% = 1,200
If the acquiring cost for one email address is $10, the amount that will be lost could be 1,200*10 = $12,000. You are going to waste a lot of your hard earned money on sending emails to customers who do not exist or those who are not interested in your offerings.
What is the alternative?
The best alternative available is to validate email and get email validation done every now and then. An updated list ensures that the efforts and the cost are spent for the right purpose. An unhygienic email list will definitely lead to challenges and hurdles in the email marketing campaign. Instead of wasting your hard-earned money, such customers, you can hire an email verifier company who will take care of all your problems and provide you with a clean and updated list. Additionally, continuously sending emails to an invalid address will lead to a negative sender’s reputation and you can be penalized by the ISP.
How effective is the alternative?
Email validation is a trusted and the best available option for getting the list cleaned. These companies ensure that each and every email address in your database is checked. You can see the results within a few days of sending your newsletters to a verified list.
