
The Gmail Purge 2023: How to still land in the inbox?
Would ‘The Great Gmail Purge‘ affect your email marketing efforts? No need to worry if you prepare ahead of time! Effective preparation ensures your emails …
The more you know your customers the better you will be able to cater and engage the customers. Relevant content, to the point marketing campaign and offers are three ways to increase the response rate and increase the open rate. However, the throttling trouble is knowing the customers well and in-depth. Once you come to about the exact requirements of the customer, all your email marketing campaigns will be a huge success. And, once the requirement of the customers is known, you don’t have to send emails to people who are never interested in the campaign, but are still a part of the emailing list. Such customers are effectively removed using an email verifier and other email address validation software.
Segment the customers based on their preferences, demographics and age group. This way you can create customized newsletters for each segment created. Therefore, give a better feel to the customers by sending personalized emails instead of sending a general email to customers. Use the purchase data and the read the purchasing behavior of the customers to better understand what they like and what is hated by your loyal customers. Personalization is a lethal tool when it comes to improving customer communication.
Acquiring an email address is a good way provided you have not purchased a list from an untrusted third party company. Leverage the effectiveness of social media to get hold of customers who are genuinely interested in the marketing campaign and the products that you are offering. Discover new channels to reach out to the large chunk of your targeted audience. This way you will always stay connected to people who will become loyal to you forever.
Inactive customers are a pain for the whole marketing because they not only deteriorate the moral of the campaign, but also reduces the other important parameters related to the email marketing campaign. Using verify email and email address verification will surely help you out of this misery and you can remain in touch with genuine and faithful customers.
Would ‘The Great Gmail Purge‘ affect your email marketing efforts? No need to worry if you prepare ahead of time! Effective preparation ensures your emails …
Learn how to achieve: Higher email deliverability Higher open/click rates Lower bounces Introduction: The crucial role of email validation Email remains a linchpin …
Email metrics are the backbone of a successful marketing campaign. These metrics offer treasured insights into the overall performance of your email campaigns, …
What is POP? POP stands for post office protocol, often referred to with a suffix of its version - number 3. POP3 is also the most commonly used protocol used for …
Big news for email senders. Google has set to implement some changes that impact a lot of senders – those they call “bulk senders.“ If you're sending 5,000 or more …
In today's world of digital communication, email remains a cornerstone of personal and professional communication. But as emails evolve, so do the threats associated …