A customer fears the unknown and hesitates to make purchases even after knowing that the product or service you are offering will actually solve their problem. The fear of the unknown is one of the primary reasons why your signups are low. The reasons for not buying a product can be plenty, but all are related to the anxiety of the customer and it is important to get rid of the customer anxiety if you want to build long term relationships. Additionally, products are available online, it further fuels up the anxiety of the customer because they cannot touch and feel the product prior to purchase. However, with email marketing, the anxiety can be reduced and you can effectively urge the customers to buy products from your company.
Reasons for Consumer Anxiety
Only when you understand all the plausible reasons for consumer anxiety, you will be able to treat the problem and get closer to the customer’s requirement. When customers are skeptical of buying your product, anxiety has actually grabbed the minds of the prospects. Here are few reasons leading to consumer anxiety
- Fear of the unknown
- Fear of being cheated
- Poor or bad product reviews
- Less information available about the product
- Customers not understanding the product
Email marketing will help you reduce the anxiety and ensure customers signup for the newsletter.
Unveiling your products
Showing your product to the customers is one of the simple way to bridge the gap between customer anxiety and signup. You can showcase the product using email newsletters, lifecycle emails and onboarding emails. Sending regular emails to the customers will help you win their trust and they will familiarize with the product leading to signups and long term relationships. Sending relevant and useful content is essential as only then the anxiety will evaporate as the prospects will connect with your product. Moreover, email newsletters are a great way to share lots of information with the customer, which can actually bring in clarity and bring confidence in the customer to make a purchase. Use the power of email marketing to help your customers.