Email reputation and why is it important?
The foundation of good reputation is trust and it takes a lot of time to build trust. Email is slightly different because you need to win the trust of both subscribers and ISPs. Without winning the trust of both the subscribers and ISPs, you can never become successful. In short, trust = good reputation = success. Marketers who want to reach new heights in email marketing should focus on improving email reputation. Having a good reputation makes your brand a trusted sender in the eyes of the ISPs. According to ISPs, you’re a marketer who follows rules and respect their customers. You need to maintain a clean list using email list cleaning software to enhance your email reputation.
How to build good reputation?
ISPs grade your business on the following parameters, percentage of invalid addresses, complaint rate, spam trap hits, delete without read rate and more. And, ISPs determine your reputation based on the above parameters, which decides the future of your email messages. To maintain a healthy reputation, ensure to keep your subscribers engaged and delighted. To send such content, you need to gather a lot of information about the likes and dislikes of the customer. And, spending on this is completely worthwhile. Furthermore, you need to understand that email is no longer one-size-fits-all. However, focus on cleaning the list using validate email to win the trust of the subscribers.
How to maintain email reputation?
It takes a short time to ruin a healthy email reputation. Just because you have built a healthy reputation doesn’t mean that you can sit back and relax. You need to evolve positively in a positive way. Therefore, you need to ensure that you regularly clean the list using validate email to win the trust of the prospects. Engage and re-engage customers by sending relevant and meaningful content. Without superlative content reaching the inbox of the customer is next to impossible.
Building and maintaining a healthy reputation is not a cakewalk. You need to have a great deliverability team and a high performing email validation service that will help you sail through.