
New deliverability requirements for Gmail & Yahoo in 2024
Big news for email senders. Google has set to implement some changes that impact a lot of senders – those they call “bulk senders.“ If you're sending 5,000 or more …
The foundation of good reputation is trust and it takes a lot of time to build trust. Email is slightly different because you need to win the trust of both subscribers and ISPs. Without winning the trust of both the subscribers and ISPs, you can never become successful. In short, trust = good reputation = success. Marketers who want to reach new heights in email marketing should focus on improving email reputation. Having a good reputation makes your brand a trusted sender in the eyes of the ISPs. According to ISPs, you’re a marketer who follows rules and respect their customers. You need to maintain a clean list using email list cleaning software to enhance your email reputation.
ISPs grade your business on the following parameters, percentage of invalid addresses, complaint rate, spam trap hits, delete without read rate and more. And, ISPs determine your reputation based on the above parameters, which decides the future of your email messages. To maintain a healthy reputation, ensure to keep your subscribers engaged and delighted. To send such content, you need to gather a lot of information about the likes and dislikes of the customer. And, spending on this is completely worthwhile. Furthermore, you need to understand that email is no longer one-size-fits-all. However, focus on cleaning the list using validate email to win the trust of the subscribers.
It takes a short time to ruin a healthy email reputation. Just because you have built a healthy reputation doesn’t mean that you can sit back and relax. You need to evolve positively in a positive way. Therefore, you need to ensure that you regularly clean the list using validate email to win the trust of the prospects. Engage and re-engage customers by sending relevant and meaningful content. Without superlative content reaching the inbox of the customer is next to impossible.
Building and maintaining a healthy reputation is not a cakewalk. You need to have a great deliverability team and a high performing email validation service that will help you sail through.
Big news for email senders. Google has set to implement some changes that impact a lot of senders – those they call “bulk senders.“ If you're sending 5,000 or more …
What is POP? POP stands for post office protocol, often referred to with a suffix of its version - number 3. POP3 is also the most commonly used protocol used for …
In today's world of digital communication, email remains a cornerstone of personal and professional communication. But as emails evolve, so do the threats associated …
Learn how to achieve: Higher email deliverability Higher open/click rates Lower bounces Introduction: The crucial role of email validation Email remains a linchpin …
Would ‘The Great Gmail Purge‘ affect your email marketing efforts? No need to worry if you prepare ahead of time! Effective preparation ensures your emails …
Email metrics are the backbone of a successful marketing campaign. These metrics offer treasured insights into the overall performance of your email campaigns, …