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3 reasons on why 'Sendy' is not a good option


Published on by Priya Jain

Recently, we had customers contacting us for matching the price with Sendy – a self hosted email newsletter app. You install it on your server and send newsletters using Amazon SES as the delivery platform. We wanted to list out a few reasons why it may not be such a good option after all. Initially, it does look quite incentive. It puts figures right to your face – 100x cheaper. And it may be quite true. However, there are things one must know before making such a purchase.

1) Deliverability problems

If you are not experienced with computers, you may find it difficult setting up the correct SPF and DKIM records for the domain you are sending from. If you haven’t set this up correctly, your emails have very less chance of getting through. It is also affected by the allocated IP reputation.

2) Feature Set

Sendy is still a developing platform. Its not a complete, fully fledged email marketing platform. It is there to give you minimal features and just like any other software, it also has bugs. They need to be routinely fixed. Our software has been developed from ground up. It is a fully functional email marketing software which is web-based just like Sendy.

3) Limits

Sendy uses Amazon SES to deliver the emails. Amazon SES has very strict barriers in place for new customers. They restrict to 50,000 emails/24 hours initially and depending on your credibility, you can apply for an increase. As your credibility increases, so will the number of emails you can send through Amazon SES. With us, you select a desired package and you can make use of all those email credits you purchased right away.

Overall, Sendy is a useful script for people who are starting out small and have the capacity/resources needed to setup and maintain their installation.

Priya Jain

I am a mother, wife, friend, and blogger. I work under Jonah and Associates and often write blog articles relating to technology. I love writing and I believe its a great way to expose your ideas to the world. Like any of my work, get in touch and let me know. I would love to hear from you.

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